Science: how the project addresses key questions in particle physics, the size and relevance of the discovery reach, how the experiment might change the direction of the field, and the value of null results.
Timing: when the project is needed, and how it fits into the larger picture.
Uniqueness: what the experiment adds that is unique and/or definitive, and where it might lead. Consider the alternatives.
Cost vs. value: the scope should be well defined and match the physics case. For multidisciplinary/agency projects, distribution of support should match the distribution of science.
History and dependencies: previous prioritization, existing commitments, and the impacts of changes in direction.
Feasibility: consider the main technical, cost, and schedule risks of the proposed project.
Roles: U.S. particle physics leadership